What is SMS Marketing?
This document provides SMS marketing strategies and message templates to re-engage potential customers and encourage them to build a personal brand.
This document outlines a series of SMS marketing strategies, including one-time SMS blasts and ongoing SMS automations, targeted at specific customer segments based on their interactions and behaviors with Founder OS. The goal is to reignite interest in building a personal brand and encourage them to book a consultation.
Key Points:
- One-Time SMS Blasts: These messages are designed for specific groups of contacts, such as those who have had no contact for 30 days, cancelled or no-showed calls, high lead scores, past workshop attendees, or those who bought specific products.
- Ongoing SMS Automations: These are automated messages for contacts who have cancelled or no-showed calls within the past 7 days. These include reminder messages and a final message asking if they're giving up on building a personal brand.
- Message Content: The messages are personalized with the contact's first name and the setter's name. They reference past interactions with Founder OS and directly ask if the contact is still interested in building a personal brand.