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What is the Content Workflow?

A guide to scaling your personal brand by building a team and implementing effective content creation workflows.

This presentation outlines a content workflow strategy for scaling a personal brand into a personal media company. It emphasizes the importance of delegation and provides a framework for scaling your team, including the different phases of growth (Ideation, Validation, Monetization, Scale, Mastery) and the associated team structures, revenue ranges, audience sizes, products, and tech stacks for each phase. The presentation also details job descriptions and compensation estimates, along with workflow diagrams for both writing and video content creation.
 
Key Points:
    • Scaling a Personal Brand: Transitioning from a single creator focus to a multi-platform presence built by a team.
    • Team Growth: Strategies for expanding your team as your revenue and audience grow.
    • Content Creation: Workflows and delegation strategies for written and video content.
    • Delegation and Compensation: Formulas for calculating the ROI of delegation and compensation estimates for different roles.