Why do I need to focus on building a community when I already have an audience?
Communities Provide Belonging
Video’s Approach: Clearly differentiates audiences as transactional (like hotel guests) and communities as relational (like neighbors in an apartment), emphasizing the deeper, long-term value of fostering real connections.
A community is not just a group but a shared identity, fostering togetherness, rituals, and mutual support that transcends mere content consumption.