The crowded market makes it challenging to carve out a unique position.
Content and Distribution are King
Video's Approach: Complex carved out a niche by deeply understanding and engaging the coveted 18-24 demographic. Antoniello’s approach highlights the importance of tailoring content and distribution strategies to resonate with a specific, loyal audience.
Creating compelling content isn’t enough; scaling requires strategic partnerships and diversified distribution channels, as seen with Complex’s deals with Netflix, Facebook, and others.