The market is already saturated; it's too late to build a personal brand.

Video's Approach: Matt demonstrates how personal brands are rooted in individual identity, ensuring no two brands are the same. By focusing on niche audiences, authenticity, and leveraging unique stories, the video shows how even in a crowded space, there’s always room for creators who provide value. 

Every individual has a story and perspective that cannot be duplicated. Saturated markets are an opportunity to stand out by being yourself.