The best way to improve my business margins and growth is to reduce expenses and cut costs.
Offense Over Defense Mentality
Video's Approach: Directly contrasts expense vs. ROI thinking through specific examples: expense thinkers say "cut software budget by 20%" while ROI thinkers say "invest in software that makes us 5x more efficient." Shows that founders who scale fastest "aren't the ones with the best ideas - they're the ones who make decisions differently." Positions cost-cutting as defensive strategy that keeps founders stuck, while strategic investment as offensive strategy that creates exponential growth.
Fundamentally shifts business approach from "expense thinkers cut costs to survive" to "ROI thinkers invest strategically to thrive." Installs identity-level change where founders see themselves as portfolio managers identifying high-ROI opportunities rather than cost managers preserving resources. Positions offensive investment strategy as what separates scaling founders from stuck founders.