Success means maximizing revenue/profit above all else, even if it costs my health and relationships.

Video's Approach: Introduces the "Peace + Profit + Purpose = Success" equation to challenge narrow success definitions. Shows concrete examples of prioritizing health (coaches, therapy, meditation, exercise) and purpose (ikigai framework) alongside profit. Demonstrates that sustainable success requires all three elements working together. Warns against building businesses that "run you into the ground" and advocates for "everyday retirement" - working on what you'd do even if retired.

Challenges the hustle culture belief that sacrifice in health/relationships is necessary for business success. Installs the understanding that peace, profit, and purpose must work together for sustainable achievement. Positions "healthy founders build healthy businesses" as fundamental business principle. Transforms the scarcity mindset of choosing between life areas into abundance thinking where you can "have it all."