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I’ve hired people, but they don’t move the needle. I might as well just do it all myself.

A+ players are a force multiplier.

Video's Approach: The Bozo Bar concept from Steve Jobs and Jeff Bezos is introduced — where quality decreases over time without strong hiring standards. Matt explains how great CEOs build bar-raising mechanisms into hiring, so the team gets stronger with each hire, not weaker.

Every hire either raises or lowers the standard. I will only build with bar-raisers who level up the team — no bozos allowed.