I've been posting and building for weeks and nothing is working. Maybe I should stop.
Long-term commitment compounds results.
Video's Approach: The 18-Month Rule reframes success as a long game. Matt shares his own slow social growth before eventually surpassing 2.2M followers. CEOs are encouraged to judge efforts on an 18-month lens — not in days or weeks.
Anything worth doing is worth doing for 18 months. I focus on actions I control, stay consistent, and trust that compounding wins will come.