I’m worried that running a workshop or webinar will make me feel pushy or scammy.

Video’s Approach: Matt reframes workshops as value-first experiences. He leads with generosity, storytelling, free tools, and behind-the-scenes systems. The pitch is positioned as a helpful bridge—not a hard close. He shows how authenticity, generosity, and structured follow-up drive conversions without any sleaze.

You don’t need to be salesy to drive high-ticket results. When you lead with generosity, storytelling, and real energy, people want to work with you.