I'm not sure what my business model should be or how to structure my offerings.

Video's Approach: Introduces the "three plates framework" (audience, product, community) to provide immediate structure. Shows how to map out business elements visually, prioritize core components, and create clarity through intentional constraints. The whiteboard exercise transforms abstract business questions into tangible decisions.

Founders should function as "investors of their time" using clear criteria rather than emotional or financial opportunism. This shifts decision-making from reactive to strategic, from short-term to long-term thinking.