I'm not creative enough to build a unique brand.

Video’s Approach: Matt emphasizes the power of curated inspiration and branded touchpoints to foster creativity over time. His concept of "intentional artistry" makes creativity a process of discovery and refinement, showing founders how to develop a visually compelling and original brand. 

Reframes creativity as a process of organization, curation, and intentionality, empowering founders to build unique brands over time.