If I focus too narrowly, I’ll miss out on other opportunities.
Narrow Focus Equals Market Leadership
Video's Approach: The video reframes narrowing focus as a pathway to becoming the go-to expert in a category. Matt shares examples of how leaders in tightly defined niches dominate their markets and command premium pricing.
The tighter the niche, the easier it is to become the leader. Specialization commands higher prices and creates raving fans.