If I don’t do everything myself, quality will suffer.
Control Is Created Through Curation
Video's Approach: The video reframes leadership as setting standards, documenting systems, and curating references. It shows how Matt collaborates with his creative team and how curating taste empowers designers and editors to exceed expectations without his constant involvement.
Letting go isn’t chaos when your taste, values, and standards are well communicated. Great creative results start with great references.