I wouldn't know where to start even if I wanted to create content.

Video's Approach: The video provides immediately actionable starting points with specific tools (YouTube playlists, Instagram collections, Pinterest boards, Apple Notes, My Mind app, "the brick" device) and concrete first steps. The call to action to "choose two things from this video that you can implement right now" creates a clear pathway to begin.

By connecting content strategies to Steve Jobs and Apple's product philosophy, simplicity from a nice-to-have to a competitive advantage. Saying "no" to distractions and maintaining focus on core priorities is what separates enduring success from forgotten efforts (contrasting iPhone vs. Blackberry).