I need to show up as an expert to be taken seriously, so I can’t be playful or imperfect online.
Authenticity > Authority
Video’s Approach: Matt shares his own journey of loosening the grip on perfection and embracing vulnerability. He normalizes showing up with flaws, humor, and humanness—and positions energy as more persuasive than perfection.
What draws clients in is not your perfection but your realness. Energy is more persuasive than credentials. Be the guide, not the guru.