I need to see immediate returns on my investments - I can't afford to wait for long-term payoffs.

Video's Approach: Challenges narrow ROI calculation by showing the "real return wasn't just traffic or sales, it was brand positioning." Demonstrates how the NFL series wasn't just videos but "the key that unlocked an entirely new level for our business." Shows multiple ROI layers: immediate revenue, positioning shifts, door-opening opportunities, and competitive advantage. Reframes investments as "admission price to a different league" rather than simple expense-to-revenue calculations.

Expands ROI thinking beyond immediate revenue to include positioning, opportunity creation, and competitive advantage. Installs belief that investments pay dividends in brand positioning, relationship building, and door-opening that compound over time. Transforms narrow financial thinking into strategic business advantage calculation.