I have too many priorities; building a niche or audience isn’t urgent.

Video's Approach: Matt reframes niche-building as the most critical priority for success in the attention economy. By comparing broad efforts to a “spray and pray” approach and highlighting the efficiency of sniper-like targeting, he makes the case that this is non-negotiable for long-term growth.

A clear niche and well-defined audience are the foundation of impactful content and profitable business. Precision allows entrepreneurs to resonate deeply with their target market.