I feel like my company is my whole identity. If it fails, I fail.
I am not my business — I am the asset manager.
Video's Approach: The video introduces the Asset Manager Identity mindset, teaching founders to treat their company as one asset among many, rather than the sum of who they are. By detaching personal worth from business outcomes and framing themselves as the CEO of a portfolio (like “Gray Enterprises”), founders reduce emotional volatility and gain long-term resilience.
My value doesn't rise or fall with one company. I own my brand, my identity, and my long-term vision — and I can build multiple winning ventures under that.