I don’t want to come across as another 'guru' or be overly salesy.
Authenticity is Key to Building an Engaged Audience
Video’s Approach: Matt shares his journey of authentically building a massive, engaged audience. He positions Founder OS as an alternative to click-bait or salesy approaches, emphasizing authenticity and aligning with founders who value genuine connections.
Instills the belief that founders can build a large and loyal audience by staying true to their values and avoiding overly salesy tactics.