I don’t know what my product's promise is, so I can’t scale effectively.

Video's Approach: The video guides viewers to define a clear, specific, and measurable promise for their product. It uses Ali’s initial vague "double productivity" goal to demonstrate how specificity like "$50,000 monthly revenue increase in six months" makes offers compelling and actionable.

A clear and measurable promise is essential to guide clients, streamline operations and build a scalable business.