I don’t know how to define my niche or ideal audience

Video's Approach: Matt provides actionable frameworks, including the Ikigai exercise and examples of niche refinement, to help viewers clarify their niche. He illustrates how narrowing focus to a small, specific group leads to category leadership and higher profitability.

The tighter the niche, the easier it is to become the leader. Specialization commands higher prices and creates raving fans.