I don’t have the money, tools, or team to start a business.
You Can Start a Business With What You Already Have
Video’s Approach: Matt explains the founder-led business model, which requires minimal resources and uses the founder’s personality as the cornerstone of the brand. This reassures viewers that they can begin with what they have—starting with themselves.
Encourages founders to see themselves as the foundation for their business and brand, removing the need for significant upfront investment.