I can’t invest that much — what if I don’t get a return?

Video's Approach: The ROI Rule reorients decisions around value, not cost. Matt shares a $68,000 mastermind example that unlocked $5M in value. The takeaway: top 1% founders view money as a lever, not a loss — especially when the upside potential outweighs the price.

Cost is irrelevant if the ROI is life-changing. I’m willing to spend significantly when the upside is exponential — because I’m building a business, not clipping coupons.