I can't afford that investment right now - I need to preserve cash and minimize expenses.

Video's Approach: Directly challenges this as "thinking like a prisoner, not a millionaire" and reframes the core question from "How much does it cost?" to "What's the ROI if this works?" Shows concrete example of $29K NFL video investment generating $700K+ in revenue within a year. Demonstrates that "expense thinking focuses on preserving what you have" while "ROI thinking focuses on multiplying what you have." Positions scarcity thinking as the primary barrier to scaling beyond $100K/month.

Completely transforms financial decision-making from cost preservation to return multiplication. Installs the core belief that "wealthy founders don't ask how much it costs, they ask what's the ROI if this works." Reframes every expenditure as potential investment opportunity rather than resource drain. Positions abundance thinking as essential business strategy rather than luxury mindset.