How do I get people to care about and share my content?
Virality Can Be Engineered
Video's Approach: Matt shares actionable strategies like the "Four Es" of copywriting (Educate, Entertain, Engage, and Emotion) and the six principles of viral content to create contagious, shareable posts.
Viral content isn’t accidental; it’s based on specific principles like social currency, emotional resonance, and practical value that compel audiences to share.