Even if I run a great workshop, I doubt people will attend or actually buy.
Follow-Up Is Where Most Revenue Lives
Video’s Approach: Matt shares live conversion metrics (23%+ close rate, 600+ attendees), and shows how 60% of conversions happen after the workshop using follow-up emails. He details subject lines, sequences, and how to build anticipation and re-engagement to drive conversion.
Most of your workshop’s revenue doesn’t happen during—it happens after. A tight follow-up sequence multiplies ROI and builds lasting trust with your audience.